United breaks guitars. Just ask Dave Carrol a Canadian Musician who created a viral video to exact his revenge on United Airlines. The song was watched over 500 thousand times a day the first 3 days it was on YouTube. At the time of writing, it had surpassed 1.6M views.
Once something like this gets out, their is very little a company can do about it. The Genie can’t be put back in the bottle.
In addition to the YouTube hits on this song, it is being played by country stations in both the US and Canada. The first time I hear this song was early this morning being talked about on a Top 40 stations morning talk show.